Introducing

Your new favorite fashion brand.

The "Heartbreaker"

Maxwell's official signature leoprint halter top that started the whole journey, made for YOU to feel prettiest.

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a little bit about who we are...

DEC 2025

The beginning

It was close to the end of the year. Trying to come up with resolutions for 2026, I quickly realized that every year I always made the exact same promises to myself. "Good grades, look better, eat cleaner". But it was that exact moment I questioned how come I never managed to step outside the box and instead acted like I was only capable of those three things. So to keep it short, I finally made myself ONE New Years resolution: "Actually start that business."
JAN 2026

First milestone

Without much experience, I did as much as I could while still attending school, playing Volleyball and working on getting my drivers license. I started posting on social media and began working on the storefront. Simultaneously, I worked on designs with the help of my twin sister.
FEB 2026

Growth phase

I managed to find a manufacturer for our pieces whilst our social media grew to an encouraging 5,000+ followers, keeping everything going.
JUN 2026

Our first launch

Six months into our rookie year as a brand, we dropped our first ever piece. Slow and steady, testing demand before over producing tons of pieces.
JUL 2026

Today

We currently sit at about 20k members of our little community as we approach autumn. Our next piece is in it's starting positions!

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